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Lego is a line of plastic toys manufactured by the Lego Group, a private company based in Billund, Denmark. The toys are interlocking plastic bricks that can be used to construct several different figures, depending on the whim of the player.
Lego Stores and LEGOLAND
The stores that the Lego Group operates are exclusively retail stores that sell their assortments of toys. Besides toys, The Lego Group has also built several amusement parks all around the world. There are called LEGOLAND, and there are currently eight parks in existence. The parks are located in Billund, California, Florida, Malaysia, Dubai, Windsor, Japan, and Germany.
The Lego Group’s main product is the Lego Building Blocks. There are several varieties based on several characters, both real and fictional.
All Lego toys can be bought online on their website, as well as on other online stores.
Lego has a free subscription magazine created for kids between the ages 5 and 9. It’s created and distributed four times a year.
In February of 2015, the Lego Group replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego also won three prestigious awards at the Toy of the Year Awards Gala. The awards include ‘Construction Toy of the year’, ‘Specialty Toy of the Year’, and ‘Tech Toy of the Year’.
The Lego group was founded in 1932, and it opened their first store in the same year. The name Lego was derived from the Danish words “leg godt” which mean “play well”. The Lego Group currently operates about 138 retail stores worldwide.
The headquarters is located in Billund Denmark, and the company currently employs about 14,000 people.
Find more information about Lego on Lego’s official website www.lego.com.
Lego in the UK also created several apps and mobile games such as Lego TV, Lego Building Instructions or Lego 3 D Catalogue and more.
Lego on Kupino.co.uk
Kupino.co.uk provides regularly updated info on catalogues, sales and special offers for Lego across the United Kingdom.
Overview of current, future and past leaflets from retailer Lego. Kupino.co.uk reviews and updates special offers from retailers from across UK for you every day. You save money, time and the environment by browsing the leaflets on Kupino.co.uk and shopping for discounted products in Lego.